The Harley-Davidson? Motor Company are on a quest to build the next generation of Harley-Davidson? motorcycle riders globally. With a complete shift of mindset and direction; instead of building bikes to building riders, the H-D team in Milwaukee are closely scrutinising their work and the products currently rolling off the production line to ensure the efforts are focused on things that matter most to riders. The commitment is intense – transforming in ways that make it easier, more inviting and more exciting for people to be a part of all we do.?